Great YouTube channels need more than good editing. They need the right ideas, strong packaging and a clear understanding of what the audience actually wants to watch.

With over 10 years of experience working in digital video, I help creators and brands develop stronger content strategies, video concepts, titles, thumbnails and long-term channel direction — combining hands-on YouTube experience with creative and performance insight.

From individual videos to the bigger picture, the goal is simple: make better content and build a stronger channel.

Build A Better YouTube Channel

Santa Cruz Medicinals | 400 million + views

I Tested 3 "Healthy" Fast Food Chains | 300k + views

Proven YouTube Growth

  • 403M+ Total Views

  • 636K+ Subscribers Gained

  • 5.1M+ Watch Hours

CHANNEL GROWTH

  • 390M+ Shorts Views

  • 508K+ Subscribers From Shorts

  • 22.3M+ Likes

SHORT-FORM GROWTH

  • 13.3M+ Long-Form Views

  • 1.35M+ Watch Hours

  • 171% YoY View Growth In 2025

LONG-FORM GROWTH

  • $135K+ Direct YouTube Revenue

  • $74.5K+ Watch Page Revenue

  • $51.3K+ Shorts Feed Revenue

MONETIZATION

What I Help With

Develop stronger video ideas and a clearer direction for your channel
based on your audience, goals and existing performance.

  • Video concepts and content planning

  • Channel positioning

  • Shorts vs long-form strategy

  • Competitor and audience research

Content Strategy

Improve how your videos are packaged, with a stronger focus on clarity,
curiosity and getting the right viewer to click.

  • Title development

  • Thumbnail direction

  • Packaging reviews

  • Testing and iteration

Titles & Thumbnails

Use YouTube analytics to understand what’s working, what isn’t and
where the biggest opportunities are.

  • Performance reviews

  • CTR and retention analysis

  • Content and format evaluation

  • Actionable recommendations

Channel Performance

I Tried EVERY Healthy Soda Alternative | 160k + views

How It Works

We start by looking at where your channel is today — your content, audience, analytics, goals and the challenges you’re currently facing.

1- UNDERSTAND THE CHANNEL

I identify what’s working, what could be improved and where the biggest opportunities are across content, packaging and channel strategy.

2 - FIND THE OPPORTUNITIES

You leave with practical recommendations and a clear direction for what to make, what to change and what to focus on next.

3 - BUILD A CLEAR PLAN

FROM 0 TO 403M+ YOUTUBE VIEWS

Santa Cruz Medicinals

I’ve worked on the Santa Cruz Medicinals YouTube channel since its launch, helping build the channel and content operation from the ground up.

As the sole video editor and channel manager, I’ve been involved across the entire YouTube process — from editing and publishing to titles, thumbnails, content strategy and creative development. For the first three years, I also served as the primary videographer.

The strategy initially focused heavily on Shorts as a discovery and audience-growth engine, before expanding into a stronger long-form operation designed to create deeper engagement and more sustainable channel growth.

Today, the channel has generated more than 403M views, 636K subscribers and 5.1M hours of watch time across Shorts and long-form content.

The result: a YouTube channel built from zero into a repeatable, multi-format content operation.

Let’s Talk About Your Channel

Whether you’re looking for a fresh perspective, help with content strategy and packaging, or more ongoing YouTube support, send over your channel and a little about what you’re trying to achieve.

I’m currently approaching YouTube strategy on a case-by-case basis, so we can work out what kind of support makes the most sense from there.